This is a redesign sketch of a new logo for the HCI site. I attempted to keep some of the same language of the existing logo. The existing logo has several hexagons with the human computer interaction on a circular path around that. I interpreted the hexagons as camera flares which makes a statement about human vision and machine vision.
I sketched a human figure interacting with elements in a circle. I wanted to make it clear that the figure had command of the objects.
It is essential to the design process that a mark is made that is memorable creates a connection with the viewer. The 3 things that all successful brands have is a visceral, behavioral and experiential connection.
Here are some very successful logos that have multiple layers of meaning. Are the logos enhanced by the "hidden" meanings? I think so.
This is the working logo that I propose for the site. I would love to get feedback on it.
This is the wireframe for the proposed redesign of the Iowa State University Human Computer Interaction site. The home page features a redesigned logo which is intended to create a brand identity.
There is also an app featured on the home page that helps users decide upon the education track based upon key words of some of the interaction careers. There are so may terms used in HCI that it can be confusing for anyone considering this field. This is an attempt to compile some of the terms in a useful training search.
Most of these terms were taken from a Nettuts article.
In the first drop down menu a visitor to the site selects their current status. In the next box they can input a term. The search box is connected to the HCI course descriptions. The information that is returned is a course of study for the user. This diagram illustrates the process.