Tuesday, September 20, 2016
This article was in my news feed today. It was about how in 2050 there will be double the number of people over the age of 50. Currently we control 83% of the wealth and 50% of the spending in the US. Yet there are limited attempts to design products for the capabilities of this group. It is reasonable to assume that since this group spends as much, that there would be as many solutions that are geared toward specific needs of the group? I don't think that is the case.