Thursday, August 25, 2011

Virtual Reality Reflections

This glove helps blind people see by sending out sonar pulses.
A motor applies pressure to the hand based upon how close they are to an object.
This way an individual can perceive their proximity to an object.

Tuesday, August 2, 2011

Importance of Logo in Branding

New Logo Sketches
This is a redesign sketch of a new logo for the HCI site. I attempted to keep some of the same language of the existing logo. The existing logo has several hexagons with the human computer interaction on a circular path around that. I interpreted the hexagons as camera flares which makes a statement about human vision and machine vision.

I sketched a human figure interacting with elements in a circle. I wanted to make it clear that the figure had command of the objects.

It is essential to the design process that a mark is made that is memorable creates a connection with the viewer. The 3 things that all successful brands have is a visceral, behavioral and experiential connection.

Here are some very successful logos that have multiple layers of meaning. Are the logos enhanced by the "hidden" meanings? I think so.

Logo proposal
This is the working logo that I propose for the site. I would love to get feedback on it.

Creation of App For HCI site.

Wireframe for HCI site
This is the wireframe for the proposed redesign of the Iowa State University Human Computer Interaction site. The home page features a redesigned logo which is intended to create a brand identity.

App Design
There is also an app featured on the home page that helps users decide upon the education track based upon key words of some of the interaction careers. There are so may terms used in HCI that it can be confusing for anyone considering this field. This is an attempt to compile some of the terms in a useful training search.

Some of the terms used to describe this field:
Most of these terms were taken from a Nettuts article.

In the first drop down menu a visitor to the site selects their current status. In the next box they can input a term. The search box is connected to the HCI course descriptions. The information that is returned is a course of study for the user. This diagram illustrates the process.